In another Webdesign Galway Blog about choosing a domain name I mentioned that it is good to have the key words of your business in your domain name. This is for web crawlers who bring up websites with those key words when people search for them.
For example you might sell windows. You want to pick a domain name with windows as a key word, but windows.com and in fact windows anythingelse.com is taken so you might have to have something long winded and with slashes so that you have your key words. Something like best-windows-buy.com or something. It's easy to use something like this as a hyperlink on the computer because most of the time we cut and paste hyperlinks. Now imagine telling somebody that you have a website called www dot best slash windows slash buy dot com. It's long winded and not very memorable. The solution for this is to buy a second domain name and make that an alias. What this will mean is that on printed material and vocal advertising like word of mouth and the radio, you will have a shorter and more catchy name that doesn't even have to have key words in it. It could be www.seethroughme.com that's more memorable, easier to say and it looks better in print.
So the fun part is coming up with the two names (you can book as many relating domains as you want-the more the better, you can always sell them if you don't need them).
When going for the "webcrawler friendly domain name" you are choosing based on key words.
When going for the "people friendly domain name" you are choosing based on sound, memorability,appearance of the word(s).
When you have both domains hosted you can make the "people friendly domain name" the alias and the "webcrawler friendly domain name" the main site. Ask your webmaster to do this for you.
Labels: domains, keywords, webdesign galway, webmaster